Be A Sharp, Bold and Bright Brand!
That is not afraid to be brave, do things your way, and stand out boldly, like a red stiletto. You'll gain loyal client's that want to walk along side of you in stride.
Your brand is unique to you and, there is an audience that is ready and willing to work with you. The key is to tap into that segment and offer them something they need and cannot live without. The strongest brands do not focus on what others are doing but, how they can provide a unique service to those who depend on them.
It is time for you to have a solid vision and a mission by branding from the inside first - - - this will build brand loyalty.